Our company’s largest focus is the promotion of agribusiness enterprises as tourist attractions. Tourism today is a major source of revenue for Uganda. However, many tourists do not know that tourism can also consist of visiting farming environments, rural villages, and agro-processing centers. The concept of agrotourism is aimed to open up new profitable markets for farm products and services, while simultaneously providing memorable travel experiences.

​

Agrotourism benefits farmers by providing on-site family employment and generating diversified opportunities for family farms to increase their revenues. It provides tourists with engaging, hands-on education regarding Ugandan agriculture and the role of family farming in the African economy.  Activities include interacting with farm animals, planting and harvesting crops, processing and cooking foods, and participating in rural festivals and games such as wrestling, biking, and cooking and planting festivals.